Air Up,  innovative drinking bottle

 Innovation Story

In 2018， Lena Jüngst and Tim Jäger came up with the concept for Air Up during their Bachelor’s thesis at the University of Schwäbisch Gmünd. They developed the idea of flavoring water using scent alone, and later turned it into a company, Air Up. Their innovative idea quickly attracted investors, and they secured their first round of funding early in 2019, which helped them turn their concept into a reality.

As of now, Air Up products are available in 14 European countries and the USA. They have expanded their market presence significantly since their launch, making their innovative flavored water bottles accessible to a wide audience.

Key Features and Innovations

• Flavor Through Scent: It flavors your water using only scent, which means you get the sensation of drinking flavored water without any added sugar, calories, or artificial ingredients.
• Variety of Flavors: There are many different flavors available, from fruity options like peach and lime to more unique choices like cola.
• Health Benefits: It encourages people to drink more water, which is beneficial for overall health and hydration.
• Sustainability: The bottle is reusable, helping to reduce single-use plastic waste. The flavor pods are also designed to last a long time.
• Easy to Use: Simply attach the scent pod to the bottle, fill it with water, and drink. The pods can be easily swapped out for different flavors.
• Innovative Design: The sleek, modern design of the bottle makes it not only functional but also stylish.
• Patented Technology: The technology behind Air Up is patented, ensuring that it’s a unique product in the market.
• Eco-Friendly: By reducing the need for flavored bottled beverages, Air Up helps decrease plastic waste and the environmental impact of beverage production.
• Customizable: The bottle can be personalized with different color options and accessories to fit your style.
• Community Support: Air Up has a strong community of users who share tips, flavor recommendations, and support for staying hydrated.

These features make Air Up a standout product in the world of hydration and innovative drinking solutions.

Air Up has several positive impacts on health, cost savings, and the environment:

Health Benefits

• No Added Sugars or Artificial Ingredients: Air Up’s flavor pods use natural aromas to flavor water, eliminating the need for added sugars, calories, or artificial ingredients. This can help reduce the risk of obesity, diabetes, and other health issues associated with sugary drinks2.
• Encourages Hydration: By making water more enjoyable to drink, Air Up encourages people to stay hydrated, which is essential for overall health and well-being.
• Dental Health: Since there are no sugars or acids in the flavored water, it’s less likely to cause tooth decay compared to sugary beverages.

Cost Savings

• Economical: Air Up bottles and flavor pods are generally more cost-effective compared to buying bottled flavored drinks. For example, flavor pods start from around $0.02 per ounce, which is about half the price of popular sugary drinks.
• Reusable Bottle: The Air Up bottle is reusable, reducing the need to purchase single-use plastic bottles, which can save money in the long run.

Environmental Impact

• Reduces Plastic Waste: By using a reusable bottle and eliminating the need for single-use plastic bottles, Air Up helps reduce plastic waste and its environmental impact.
• Sustainable Production: Air Up flavor pods are made from natural ingredients and produced sustainably, further reducing their environmental footprint.

Overall, Air Up offers a healthier, cost-effective, and environmentally friendly alternative to traditional flavored beverages. It’s a great way to stay hydrated while also being mindful of your health and the planet.